I learned a few things after 25 years in public relations and marketing and working with technology executives and technical people; just because you know your technology does not mean you can write-to-sell. Writing-to-sell (marketing writing) is different and can benefit with the perspective of an …View the Post about You Know Your Product, But Can You Write About It? about You Know Your Product, But Can You Write About It?
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Hackers and scammers are out in full force these days. I was a victim and I still can't believe it. I know how it works. I live on the internet for work. I've been around technology for decades! The new scammers are more clever than ever and therefore, more dangerous to your identity. Here are a few …View this Post about How to Minimize the Risk of Identity Theft about How to Minimize the Risk of Identity Theft
The results are in and here are the ways to do better marketing in 2016. What is the ROI on your Content? If it's not working, stop it. In 2016, monitoring social media for information and trends or social listening and analyzing the performance of all of your digital marketing initiatives will …[Read More...] about Better Marketing in 2016 about Better Marketing in 2016
Running a small business is a delicate balance of knowing when to spend and when to save money. While saving money provides financial stability and security, spending money is often the best way to earn more money. Keeping this in mind, it’s important to choose spending wisely. While hiring a …View this Post about Small Business: You need a Marketing Consultant in 2016 about Small Business: You need a Marketing Consultant in 2016